His & Hers Bedding: for the couple who needs to be reminded of their genders, even while they’re asleep
Playing into the hands of unimaginative gift givers of the Cold War era, the “His & Hers” trend was a merchandizing strategy in the form of bath towels, coffee mugs, toothbrush sets, bedroom slippers, and the like, to cash in on the post-war marriage boom peaking from the mid-1950s to the early ‘60s. The genre later spoofe...
